Bob Abdallah
Associate Creative Director | Account Management
About Me
Multidisciplinary Creative Leader with 20+ years of experience in advertising, design, and brand communication across Saudi Arabia. Currently Associate Creative Director at Havas Saudi, where I led campaigns across banking, FMCG, retail, consumer electronics, and healthcare brands. In addition to my creative leadership role, I was actively involved in client servicing and account management, building strong relationships, aligning creative outputs with brand priorities, and ensuring seamless communication between agency and client teams.
Well-connected in the industry, with trusted relationships across suppliers, production houses, directors, VO studios, and freelancers. I have also enhanced my expertise through workshops and online courses in communication, presentation skills, branding, digital media, and creative innovation across Riyadh, Jeddah, Beirut, Doha, and online platforms.
Abu Kass TVC
Story of Creativity Cooked in your Kitchen
To hoist the Abu Kass brand image in people’s mind, we developed a delightful and exhilarating journey through different textures, feelings and tastes of nature, and all the wonderful ingredients it can provide.
Our story painted the stunning natural wonders of the world, where Abu Kass rice originates from.
AlDawaa TVC
Cheer for the Green
In order to attract footfall to Aldawaa Pharmacies, we built a campaign that was grounded to people’s passion for football at the time when the Saudi national team was playing in the 2018 world cup in Russia. On that basis, our video’s message was Cheer for The Green (شجع الأخضر) it was back up by an in-shop branding. It was highly regarded and recognized across all Social Media platforms with thousands of participants and hundreds of thousands of social media engagements.
